When we think ‘Made In Germany’, we think of quality engineering from Europe. German cars are known for their quality, reliability and durability, and have pioneered the automotive industry for over 100 years.
Today, we take a look at two of the most established German brands that have made their way across the world as a trusted automotive manufacturer in the market.
Back in 1901, an agreement was originally made between businessman and automotive enthusiast Emil Jellinek and Daimler-Motoren-Gesellschaft (DMG) to create a brand new engine bearing the name ‘Daimler-Mercedes’. ‘Mercedes’ was the name of Jellinek’s daughter, which was eventually trademarked in 1902.
The Daimler-Mercedes engine showed its mechanical prowess during Nice Week (“Semaine de Nice”) in 1901 – one of the most important international motorsport events of the time. Mercedes cars that were entered in the event were unbeatable across all categories, and gained traction worldwide.
After the first World War, competing automotive manufacturers Daimler and Benz & Cie came together to create the Mercedes-Benz brand in 1925 in light of the post-war economic downturn.
Today, with the combined efforts of the Daimler-Mercedes engine and the prestige of the Benz brand, Mercedes-Benz has been lauded globally for its as the epitome of tradition, luxury, and innovation in the automotive industry. The brand prides itself on its standards of safety, design, product quality and performance.
Founded in 1909, August Horch started the automotive company named Audiwerke AG in Zwickau. The company went through several mergers throughout the first half of the 20th century, but was eventually rebranded in 1971 with its key message focusing on their expertise: ‘Vorsprung durch Technik’ (meaning ‘Advancement Through Technology’).
The Audi Quattro made its debut in 1980 at the Geneva Motor Show, showcasing remarkable traction through its permanent four-wheel drive and manually lockable differentials that makes the Audi Quattro perfect for use on icey or smooth surfaces.
Further technological enhancements were integrated into Audi vehicles in the following years. With fully galvanised bodies, turbocharged petrol engines and dynamic all-wheel steering, Audi has cemented itself as a brand dedicated to advancing the automotive industry with its technology.
If you are looking for safety, comfort, and luxury in your next ride, you can get yourself a Mercedes-Benz or Audi from Dew Motoring. To find out more about Dew Motoring, leave a message on their Facebook page today!
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