Car News / Featured

Point S Singapore: The New Wave In Automotive Solutions For All Your Motoring Needs

Point S Singapore a.k.a. BCC Automotive Pte Ltd, has grown tremendously from a Mobil Service Station dealer workshop back in the 70s to a professional continental car specialist workshop providing complete solutions tailored to all of its valued customers’ automotive needs, and now penning as the master franchise of worldwide leading independent tyre dealer and car care maintenance network – Point S.

Image Source: Point S/BCC Singapore

Today, their business has expanded to 4 different outlets conveniently located across our little red dot, with more than 20 employees and 20 service bays, to ensure that their customers experience the highest standard of service from their committed, knowledgeable and welcoming team. We had the privilege of speaking to Francis Lim, Managing Director of Point S Singapore on his journey to success. 

How did the idea of starting a continental car specialist workshop come about?

Image Source: Point S/BCC Automotive

Francis: We were the Authorized Workshop for Renault for almost a decade until the Renault Franchisor changed hands in 2007, which has since converted us from a dealer workshop to an independent workshop. Since we already had the continental DNA in us, we decided to further branch out to the other two French brands, namely Peugeot and Citroen. They are pretty similar in terms of the built and technology which makes it easier for our technicians to familiarize themselves with the 2 brands, and we became the French car specialist!

Following on the year when Volkswagen took over the dealership itself, sales rocketed by multiples. Audi’s “Day Running Light” (DRL) has also created a whole new design phenomenon. All of a sudden, it was the German brands that dominated the car sales industry with the aggressive sales launches of Mercedes Benz, BMW, Audi and Volkswagen. That was when we decided to ride on the German wave and opened up BCC Automotive’s 1st branch in 50 Old Toh Tuck Road, specialising in German cars back in 2011. 

What kind of culture exists in your organization, and how did you establish it?

Francis: I always believed in having an employee-centric culture because satisfied employees ultimately create exceptional customer service which generates brand loyalty. There are 3 points that I continuously emphasize to them to practice too:

Cleanliness – Our workshop must always be clean and tidy. This is a must as I can’t tolerate greasy floors and parts scattered all over the place. If you can’t even take care of the workshop premise where you are spending most of your time in, how can I expect you to take good care of customers’ vehicles?

Transparency & Quality of work – I always inform all my staff that we are a workshop that goes for a long term relationship with all our customers. We must never cheat our customers. We recommend only what is required for replacement. All parts replacement comes with a 6 to 12 months’ warranty period for a greater peace of mind.

Quote Before We Do – For any additional replacement required, our Service Advisors must provide our customers with quotations and photographs to assist them in making a certain repair or replacement decisions. We can only commence work upon customers’ authorization. If our Service Advisors failed to do so, we will waive the invoice for customers for those items that are not quoted. This is because we do not want our customers to receive “surprised” invoices.

What has been your most satisfying moment in business?

Francis: Back in 2009, we opened a Compressed Natural Workshop (CNG) dedicated workshop in Kim Chuan area, exclusively for car dealers to retro-fit their new vehicles for sale with CNG system as the demand for such cars were great due to the attractive government rebate for CNG vehicles as well as the high fuel price back then. A CNG-powered engine emits much lesser emission as compared to petrol or diesel driven vehicles which were also one of the main factors for car buyers. 

We were humbled by the fact that although it was a very short-lived venture of less than 6 months before CNG craze died down, we managed to actually convert more than 500 over units of mainly parallel imported models, from a small Honda Fit to a gigantic Toyota Prado! You name it, we have done it! 

What are some of your most successful marketing campaigns?

Image Source: Point S/BCC Automotive

Francis: A little while back, we provided a complimentary pick-up and delivery for all medical personnel cars as well as a free interior car sanitization treatment with a purchase of an oil change package with us. That was our way of paying tribute to those involved in the battle against COVID-19 and to thank them for all their selfless contribution to keep our nation safe. 

Oh, our regulars absolutely love our purchase with purchase promotions too. Right now, customers who purchase a treatment package can enjoy a servicing package at 50% discount!

What are your upcoming promotions or advertisements customers can look forward to after the circuit breaker?

Francis: Our team has prepared 3 vans filled with batteries that are ready for action for any on-site battery replacement service, we foresee that many drivers will not be able to start their vehicles after they have been stored in the car park for up to 2 months during this Circuit Breaker period. Make sure you follow us on our social media to get the latest updates of what’s to come! 

To find out more about Point S Singapore, visit their website or book an appointment on their Facebook at @PointSSingapore. 

Point S Singapore Headquarters

Address: Block 1 Sin Ming Industrial Estate Sector C, #01-101/103/105, Singapore 575636

Business Hours: 8:30am to 5:30pm (Weekdays) | 8:30am to 4:00pm (Saturdays)

Contact Number: +65 6552 5588

Email: [email protected]

Point S Singapore (West)

Address: 50 Old Toh Tuck Road, Singapore 597657

Business Hours: 8:30am to 5:30pm (Weekdays) | 8:30am to 4:00pm (Saturdays)

Contact Number: +65 6468 5588

Email: [email protected] 

SHELL Paya Lebar Macpherson

Address: 255 Paya Lebar Road, Singapore 409037

Business Hours: 8:30am to 5:30pm (Weekdays) | 8:30am to 4:00pm (Saturdays)

Contact Number: +65 6702 5588/9655 8475

Email: [email protected] 

SHELL Newton

Address: 143 Bukit Timah Road, Singapore 229843

Business Hours: 8:30am to 5:30pm (Weekdays) | 8:30am to 4:00pm (Saturdays)

Contact Number: +65 97733228

Email: [email protected]

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