When it comes to Japanese cars, quality and affordability are always assured of with every purchase. What makes Japanese cars so unique and versatile, and how do they provide the best of both worlds in the automobiles they make? Read on to find out more about the key tenets of the success of the Japanese automotive industry!
CATERED FOR ALL
After the Second World War, Japanese automotive makers shifted away from basing their designs on European and American cars (which were considerably more expensive to purchase), and moved towards catering to the masses by starting their own types of automobiles known as kei cars.
(Related Story: Kei Cars: Miniature Mobiles In Japan)
Kei cars are small, compact, and inexpensive cars that began manufacturing in the 1960s, during which Japan was in a post-war economic downturn. Most people were unable to afford the existing cars in the market. Hence, domestic automotive makers started to produce small engine kei cars that allowed them to keep taxes low, and this helped to boost sales in the automotive industry tremendously. This helped to kickstart the slew of affordable Japanese cars that we know of today.
DRIVEN BY INNOVATION
Did you know that Japanese automaker Toyota was the first ever automobile manufacturer to mass-produce hybrid and electric-vehicles (EVs) worldwide? With the competitive spirit cultivated in Japan, automotive makers such as Toyota and Nissan started to compete with each other fiercely model by model up till the 1990s. As a result, car companies have been continually coming up with new features and technologies to differentiate themselves from their competitors. As such, Japanese cars have always been at the forefront of innovation in terms of quality and technology.
PUTTING THE ‘FUN’ IN FUNCTIONAL
Japan also places heavy emphasis on making their vehicles quirky, while keeping functionality at a maximum. Incorporating innovative technology into their designs, Japanese cars are versatile in providing the same level of fun, comfort, and functionality regardless of the type of car. Whether you are looking at stock cars, sports cars, or family cars, the Japanese automobile industry makes sure that the ‘fun’ element is incorporated into their products.
Having quality and affordability integrated into the Japanese automotive industry, Japanese cars are definitely worth your money, especially in one of the most expensive cities in the world. If you are looking to own a Japanese car in Singapore, look no further than MYCAR for the best selection of Japanese automobiles tailored to your everyday wants and needs! Visit them on their website, or join the social conversations on Facebook.